Duties
All the efforts of the agents are in establishing two-way and close communication between the company and the dear customers. That’s why it is so important to have the equipment and tools that can analyze and analyze the available information. Also, identifying the main and important needs of customers and creating well-codified and scheduled plans to achieve maximum customer satisfaction is one of the main activities of managers and all factors in this sector.
Objectives and tasks of the public relations unit :
- Face-to-face and close communication with dear customers and employers
- Proper and fast information to customers about company news
- Utilizing and discovering new tools for communication
- Reflection of suggestions and criticisms to different sections
Sub-units of Public Relations Unit:
In the public relations department, due to the wide working space and the importance of face-to-face relationships with customers, the existence of some sub-units helps us in providing optimal services. These units include the following:
- Information and advertising units
- Statistics and information units
- Cyberspace units
- Communication units